Vietnamese manufacturers called ‘still clueless’ about consumer taste

Since the world of business is more competitive today, everything is changing so quickly. It is not only a price that change frequently but also the user taste. In this post, however, I would like to talk about Vietnamese manufacturers which their customers called them as 'still clueless' about consumer taste. The reason why I chooses this news article is because this news is interested me. In addition, the informations in this news are important for the producer to consider before lunching a new product.

In the article, it was said that there are many reasons why Vietnamese product do not sell well at home. The basic problem may be a disconnect between what producers need to sell and what consumers want to buy. Vu Kim Hanh, a Director of the Business Studies and Assistance Centre (BSA), indicated that the three weak points of Vietnamese goods are not varied in design, manufacturers do not study consumer tastes, and after-sales service is still poor. Moreover, another consumer gave a comment on Vietnamese product that if their soap companies understood customers need, they would buy it. Although the Chinese goods are generally regarded as lower quality, the product designs frequently change. According to BSA's Kim Hanh, multinational business do consumer testing which is very important but Vietnamese do not do it. Furthermore, foreign manufacturers will always test the market, give away trial samples, collect opinion, and modify their products before launching every a new product. For a kitchenware maker business, Dang Chi Hung said that it takes up to five months to lunch a new product into the market, but it is not including the time for making survey. However, when the result of surveys came out, it makes them very confused because hundreds of people are given difference opinions. Therefore, enterprises could not produce what consumers want. The consumers tend to buy foreign-made goods.

From my view point, I think the manufacturers should take a good care of their customers rather than thinking about how much profit do they make. In order to develop their design, the producer may have to think about consumers need first. Also, the advertisement are important too. It can be caught consumers attention. To compare with Thailand, most of Thai people are considered to the name of the brand first without looking for the quality of product. Also, they will buy a goods that have higher price because they think it will be better than a lower one. Overall, I think it is not a good way for people to choose a product to purchase. We must concern about the quality instead of the name or the apparent.